Bangkok, June 2024 — In a significant step towards environmental responsibility, Chatrium Hospitality has partnered with Circular, a pioneering clothing recycling company, as part of its commitment to sustainability and ecological conservation. The new initiative, “From Trash to Treasure,” marks a significant step in the hospitality group’s journey towards a greener future.
Circular specialises in collecting and recycling old clothes, diverting them from landfills and transforming them into stylish garments. This innovative process not only promotes environmental consciousness and reduces textile waste but also eliminates the need for additional dyeing, significantly reducing water usage, harmful chemicals, and CO2 emissions, contributing to a more sustainable and ethical approach to fashion.
By joining forces with Circular, Chatrium aims to minimise its environmental footprint and contribute to the global effort to combat textile waste under the “From Trash to Treasure” initiative. This year, the collaboration will see the production of employee polo shirts made from recycled materials, showcasing Chatrium’s continued dedication to sustainable practices.
“At Chatrium Hospitality, we are dedicated to creating a positive impact on the environment,” said Pariyarat Chunlakittiphan Corporate Director of Human Resources designation at Chatrium Hospitality. “The ‘From Trash to Treasure’ campaign allows us to promote environmental consciousness and empower our guests to also be part of the solution.”
Chatrium Hospitality invites everyone to join them on this exciting journey as they turn discarded clothing into beautiful treasures, making a meaningful difference for our planet.
English