Maitria Hotel Sukhumvit 18 – A Chatrium Collection is a modern lifestyle hotel in the downtown district of Bangkok, right next to some of the city’s best shopping and dining hotspots. Maitria is all about comfort, culture and connectivity, making sure that smart and independent travellers enjoy the most of their time with us. Whether travelling on business, independently or with the family, for the night or for an extended stay, Maitria Hotel Sukhumvit 18 will be your city center living space in one of the world’s most happening cities – and all just 30 km away from Suvarnabhumi International Airport.
Chatrium Hotels and Residences, a hospitality business within the empire of banking tycoon Chatri Sophonpanich, plans to open three new properties – hotel rooms and serviced apartments – in Bangkok and Phuket in the next three to five years to cash in on increased travelling after the Asean Economic Community takes effect.
This is part of its strategic business plan for domestic expansion, having yet to make any move to go abroad to take advantage of the AEC’s benefits.
“We are not focusing on rapid expansion,” managing director Savitri Ramyarupa told The Nation.
“Slow but sure” seems to be Chatrium’s strategy, as it takes a conservative business stance. Savitri, Chatri’s daughter, added: “We need to strengthen our growth in the domestic market first.”
It expects to open two new properties in Phuket and one in Bangkok’s Bang Na area over the next three to five years under its Chatrium brand, she said.
In Phuket, she said one of the properties would be a 200-room hotel and serviced-apartments complex on Surin Road in Muang district. The other is still in the planning stage, but will be on Rawai Beach.
Earlier, the group took over a 129-room hotel on Sukhumvit Soi 18 from a foreign owner and transformed it into the fifth property in Bangkok under Chatrium management. The hotel’s name was changed to Maitria, a new sub-brand that features modernity meant to appeal to younger guests who do not need full services, but do want easy access to transport and the Internet. The Maitria was just opened in mid-August.
After being assigned to oversee Chatrium six years ago, Savitri has carved out a niche in her father’s hospitality business, starting from the family’s own plot on Charoen-krung Road along the Chao Phraya River and building a hotel and serviced apartments. They were named Chatrium Hotel Riverside and Chatrium Residence Riverside.
Now, Chatrium operates five properties, including the new Maitria. They comprise both luxury hotels and residences in Bangkok in such areas as Charoenkrung, Sathorn and Sukhumvit, with a total of 1,700 rooms.
It also has a hotel in Myanmar that opened in 1998. It was renamed Chatrium Hotel Lake Yangon in 2011 after being part of an international chain for 10 years. The hotel has been profitable for two years and expects continued profit this year.
Savitri believes new technology and the viral effect of social networks’ “experience and share” phenomenon could enhance Chat-rium’s sales amid the intense competition of the hospitality industry.
Once she is ready to think about expanding overseas, she does not think using an international hotel chain would be the way to go. Though a chain could do better in terms of brand building, sticking with the family company would allow more flexibility.
Strategically, Chatrium has yet to rush into new markets while it has a small workforce of around 1,300 people. However, she said the firm had an in-house training unit.
“We aim for a mix of guests between those who come for business – 60 per cent – and the rest for leisure, as well as foreign guests,” Savitri said.
She believes the tourism industry will improve now that the government has set a target for 2015 as a “year of tourism”, with an estimated 22 million tourist arrivals. Thailand, especially Bangkok, is a destination that can recuperate from any situation rapidly.
After the May 22 coup, the group saw the number of guests, especially Chinese and Japanese, immediately drop, but after a couple of months it swung back to a more normal average of 70 per cent.
Chatrium Hotels and Residences, led by Managing Director, Ms. Savitri Ramyarupa and General Manager of Chatrium Residence Sathon Bangkok, Mr. Magne Hansen, gathered with the Director of Yannawa District Office, Mr. Nirun Phuwanathanaruk in a recently organized green campaign “Clean Narathiwas 24 to make a better world.” It is a part of Chatrium’s ongoing green project “Think First Think Earth” in which Chatrium colleagues and volunteers work to improve the environment of local communities adjoining Chatrium properties.
Prior to commencing the cleanup, Mr. Magne Hansen, General Manager, Chatrium Residence Sathon Bangkok stated in an opening comment that “This green campaign aims to promote public awareness of environmental issues and encourage the public to actively contribute toward creating a better environment. We invited the neighborhood to join in keeping their environment clean and preventing pollution around Soi Narathiwas 24. Everyone here is a valuable part of the community and can create a better world”. The Yannawa officer then demonstrated methods of waste segregation and the creation of EM (Effective Microorganisms) and biologically fermented products for all the volunteers in attendance.
The activity started at Chatrium Residence Sathon Bangkok and spread throughout Soi Narathiwas 24. Chatrium colleagues joined with local district officers and other volunteers in the collection of unwanted items and garbage from the local community along Soi Narathiwas. It is the first time that Chatrium Residence Sathon Bangkok partnered with Yannawa District Office and a local neighborhood in a green effort.
Besides the recent activity at Chatrium Residence Sathon Bangkok, Chatrium provides humanitarian aid to local communities that are in need on a regular basis across all our properties in Bangkok and Yangon. Some previous efforts to improve the environment by Chatrium colleagues include the cleanup of sections of the Chao Phraya River by Chatrium Hotel Riverside Bangkok associates, the rejuvenation of Benjasiri Park by Emporium Suites by Chatrium employees and reforestation projects by Chatrium’s colleagues in Yangon.
At Chatrium Hotels & Residences, we are dedicated to making a positive contribution to local communities and the environment. We also provide eco-friendly and biodegradable amenities in all properties to fulfill our environmental responsibility and to ensure any negative impact on the environment is minimized as part of our green-minded philosophy to “Think First Think Earth.”
Bangkok, August 2014 – Chatrium Hotels and Residences announced the addition of Maitria Hotel Sukhumvit 18 – A Chatrium Collection to its portfolio of properties. Scheduled to open on August 15, 2014, this mid-scale modern lifestyle hotel is conveniently located on Sukhumvit Road with easy access to the central business district, shopping malls, MRT Metro Station and BTS Skytrain Station.
Maitria Hotel now joins the heritage of Chatrium Hotels & Residences and its deep-rooted passion for genuine hospitality. The name is derived from the Sanskrit word for friendship, kindness and connection, thus stressing Chatrium’s service-oriented philosophy.
Savitri Ramyarupa, Managing Director of Chatrium Hotels and Residences, commented; “We are delighted to open our fifth property in Bangkok under the Chatrium Group. The concept of Maitria Hotel is to deliver an urban-influenced, modern hotel which allows guests to discover the city at an affordable price. We also see great growth opportunities in the mid-scale hotel sector for which there is strong potential in Bangkok. With its prime location and unique style, the property will help to satisfy the demand for both business and leisure travelers, while featuring all of the Chatrium brand’s eco-friendly amenities and remarkable services”.
Maitria Hotel exhibits a chic, modern design and incorporates sleek, bright and functional spaces with the up-to-date technology in its 129 guestrooms ranging from studio, to one- and two-bedroom suites with fully-equipped kitchens. The property also features a fitness center, rooftop plunge pool & putting green, restaurant & bar, and self-serve launderette. In all, Maitria Hotel offers a lifestyle experience tailored to savvy travelers.
Introductory rates at Maitria Hotel Sukhumvit 18 – A Chatrium Collection is available now. For reservations or more information please visit www.chatrium.com/MaitriaHotel or https://www.facebook.com/maitriahotel.
July, 2014; Let Chatrium Hotels and Residences help you make your family travel experiences more memorable and enjoyable. Our special family package is designed to increase the enjoyment of family travel. With captivating activities and attentive service for you and your children, discover the family getaway like no other at Chatrium Hotel Riverside Bangkok and Chatrium Residence Sathon Bangkok.
Treat the family to a special vacation at Chatrium Hotel Riverside Bangkok and its captivating riverside charm. Unwind in superiorly spacious guestrooms, each with river or cityscape views from private balconies as well as a convenient cooking station and state-of-the-art technology in entertainment and connectivity. Enrich your family time with Family Treats Package. Rate starts from THB 4,184++ with benefit including:
- Welcome drink upon arrival
- Daily buffet breakfast for up to 2 registered guests
- Complimentary one extra bed with breakfast for one child
- One Thai Set Dinner for 2 adults and free for one child – once per stay
- Daily buffet breakfast for up to 4 registered guests for Grand Suite 2 Bedroom
- One Thai Set Dinner for 2 adults and 2 children – once per stay for Grand Suite 2 Bedroom
- One cooking class in Grand Suite 2 Bedroom for 2 kind of food (som tum and Green Curry) once per stay
- In-room Wi-Fi and wired Internet access
- Daily scheduled Shuttle Boat Service between hotel and Taksin BTS station
- 3 complimentary pieces of regular laundry/pressing per day per room
- Free THB 500 Food & Beverage credit per room per stay
- Complimentary early check in at 08.00 am and late checkout 08:00 PM (subject to room availability)
July 2014: Chatrium Residence Sathon Bangkok proudly presents a new innovative set menu at albricias. A Mediterranean inspired restaurant offering mouthwatering French, Spanish, Italian and Greek cuisine. Executive Chef Stefan Nietsche, has created a new 4-course “River Prawn” menu for this season.
The 4-course menu includes Mini Cannelloni, Sweet Andaman prawn, mango & Asian vegetables as appetizer, Followed by Tom Yam Goong infused with Mediterranean herbs Served in green coconut. Then, Ravioli with leek – saffron vegetables Andaman River prawns, kaffir lime espuma as a main. Complete this course with dessert, Iced Thai tea on caramelized pineapple & pink pepper.
Try our innovative 4-course menu and experience the taste of sophistication. Available daily during lunch and dinner at albricias, priced at 899++ per set from now until August 31, 2014.
July 2014, Bangkok: Silver Waves Chinese Restaurant is listed by USA Today’s 10best.com as among Bangkok’s 10 Best Chinese Restaurants as well as winner of Chinese restaurant with the best Bangkok city and Chao Phraya river views. Silver Waves restaurant is perched high-up on the 36th floor of Chatrium Hotel Riverside Bangkok and renowned as Bangkok’s best and highest Chinese restaurant by the river.
Dine above the Chao Phraya River with its stunning view and impeccable atmosphere where the ambience reflects the contemporary luxury of Bangkok and modern Chinese interior design. The restaurant’s name is designed to evoke the image of reflections on the water of the river. Silver Waves is named after this inspiration as it shines as a silver sparkle during the day and dazzling vividly during the night.
Silver Waves offers an authentic Cantonese cuisine presented in an enchanting and exquisite way. From delicately handmade dim sum to sumptuous feasts, Our Chinese Master Chef showcases a diverse selection of authentic Cantonese styles and modern Chinese twist cuisines.
Beside famous Dim Sum creations and creative Chinese tapas, savor Silver Wave’s signature dishes such as Silver Waves’ Tea Infused Peking Duck served with handmade pancakes and Hoisin sauce, Steamed Black Garoupa with Soy Sauce and Prawns Stuffed with Crab Claws in X.O. Sauce. Also, try our sweet sensations such as Deep-fried Taro stuffed with Custard Cream or Pancake stuffed with Chinese Dates and Red Beans.
A remarkable dining experience awaits you for discovery at Silver Waves restaurant. The venue includes a large formal dining room and four private dining rooms with their own balcony. Private dining rooms are suitable for business entertaining or family celebrations. For more information or reservations, please call 0 2 307 8888 ext. 1948-49 or E-mail: firstname.lastname@example.org or visit www.chatrium.com
Visit the article about 10 Best Chinese Restaurants in Bangkok at http://www.10best.com/destinations/thailand/bangkok/restaurants/chinese/
About Chatrium Hotels and Residences:
Born from a passion to provide a remarkable experience, discover our 5-star services at properties located with comfort, convenience and captivating surroundings in mind. From cosmopolitan city center living in Bangkok, to the relaxing beauty of Royal Lake in Yangon, whether on business or leisure, long or short stays, you’re right where you want to be. Our contemporary and spacious accommodations are of the utmost quality, offering state-of-the-art in-room technology. Dining is crafted for every taste at any time of the day with a delicious choice of restaurants and bars, whilst our spas and fitness centers provide respite for mind, body and soul. A wide range of facilities professionally caters to meetings and events, from small-scale conferences to grand occasions.